KOREASCHOLAR

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315186
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1328-1330
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
moderation effectad skepticismperceived valuemobile advertisingAd
Author
  • Fang Liu(University of Western Australia, Australia)