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CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS
Randi Priluck, Joseph Wisenblit, Stephen Pirog
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/315187
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1331-1336
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
children
mobile gaming
classical conditioning
mood
gender-congruency
generalization
Author
Randi Priluck(Pace University, USA)
Joseph Wisenblit(Seton Hall University, USA)
Stephen Pirog(Seton Hall University, USA)