KOREASCHOLAR

A DUAL-ROUTE PERSPECTIVE ON EMOTICON USAGE IN MOBILE INSTANT MESSAGING

Sara H. Hsieh, Timmy Tseng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315189
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1342-1347
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Present study propose a dual-route perspective on emoticon usage in mobile instant messaging. One is the utility route where emoticons familiarity and perceived synchronicity of emoticons influence perceived ease of use. The other route is the affection route in which self-image congruity between emoticons and individuals drives psychological ownership.

Keyword
dual-route perspectiveemoticon usagemobile instant messagingpsychological ownershipself-image
Author
  • Sara H. Hsieh(Tunghai University, Taiwan)
  • Timmy Tseng(National Cheng-chi University, Taiwan)