KOREASCHOLAR

PRICING NEW BUSINESS-TO-BUSINESS PRODUCTS IN A RECESSION PERIOD

Kostis Indounas
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315193
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1353-1358
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The current manuscript examines new product pricing in recessive B2B markets. Analyzing data from four industrial sectors, the study concludes that skimming pricing and penetration pricing relate to the company’s corporate and marketing strategy and the product characteristics, while market conditions influence the adoption of pricing similar to competitive prices.

Keyword
pricingB2Brecession periodproductcompany
Author
  • Kostis Indounas(Athens University of Economics and Business, Greece)