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CONSUMERS’ RESPONSES ON GLOBAL BRANDS’ PRODUCT-HARM CRISES: THE EFFECT OF LAY THEORY

Yi Xie, Xiaoying Zheng

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/315200

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1381-1386

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Yi Xie(University of International Business & Economics, China)
Xiaoying Zheng(Nankai University, China)