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B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/315201

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1387-1391

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Author

Wolfgang Fritz(Technische Universitaet Braunschweig, Germany)
Benjamin Wille-Baumkauff(Technische Universitaet Braunschweig, Germany)