KOREASCHOLAR

REFORMULATING APPROACH TO USING PHOTOGRAPHIC IMAGES FOR ADVERTISING DESIGN

Ken W. Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315207
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1417-1429
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

A common approach adopted in the practice of advertising photography in Hong Kong is about using celebrity, pleasant environment and astonishing visual effect but the photographs so taken may not convince audience. As such, this paper attempts to formulate a new approach to incorporating concept development, visual statement and photographic composition.

Keyword
conceptual developmentdesigncelebrityvisual statementvisual effect
Author
  • Ken W. Li(Hong Kong Institute of Vocational Education, HKSAR, China)