KOREASCHOLAR

WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315209
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1435-1436
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
rybandmarketingluxury consumer behaviorluxury product
Author
  • Charles R. Taylor(Villanova University, USA)
  • John Costello(Villanova University, USA)
  • Eunju Ko(Yonsei University, Republic of Korea)