KOREASCHOLAR

THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE

Chi-Hsien Kuo, Nagasawa Shinya
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315226
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1505-1506
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury goodsvalue theorypurchase intentionconsumer social identity beliefs
Author
  • Chi-Hsien Kuo(Waseda University, Japan)
  • Nagasawa Shinya(Waseda University, Japan)