KOREASCHOLAR

The combination of sports and the IT industry has reached a variety of fields, especially in the area of broadcasting technology. Due to diverse preference of viewer and the rising number of channels, broadcasting companies provide differentiated contents to reach a dominant position. Therefore, each broadcasting company has their own strategy to produce contents through special technology skills to hold a top position amongst other companies. According to Eric Rothenbuhler's ‘media niche theory’, when there exists numerous media device with identical resources, the competition to survive between the devices become intense and soon draws a line between the superior and inferior devices which results in eliminating the less viewed media devices out of the race. To secure the uniqueness of the media broadcasting market like the ecosystem, the object is to verify the effectiveness of the convergence of sport broadcasting technology skills and IT technology. Therefore, the media devices and the newly developed technology for video production method were the independent variables. Additionally, the dependent variable was the media effect. Concretely, the media device technology variable set as 3DTV, video production method was set as the variable for FreePointView(FPV) and media effect was separated into arousal and presence level. Recent technology is developed three-dimensionally so that the viewers can feel as close to reality as possible and the most current

• Jongho Kim(Seoul National University, Republic of Korea)
• Yeayoung Noh(Seoul National University, Republic of Korea)
• Yoonji Ryu(Seoul National University, Republic of Korea)
• Carolyn Yoonhee Park(Seoul National University, Republic of Korea)
• Choong Hoon Lim(Seoul National University, Republic of Korea)
• Yunjae Cheon,g(Hankuk University of Foreign Studies, Republic of Korea)
• Kihan Kim(Seoul National University, Republic of Korea)