KOREASCHOLAR

CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng, Yang Fang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315245
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1607-1611
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

Keyword
consumer attitudebeautyChinacosmetics industrydaily consumption structure
Author
  • Cui Geng(Lingnan University, Hong Kong)
  • Yang Fang(Lingnan University, Hong Kong)