KOREASCHOLAR

GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Norman Peng, Annie Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315253
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1629-1633
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The purpose of this research is to examine the factors that contribute to tourists’ intention to staying in green hotels when traveling. After examining 208 Taiwanese tourists’ responses, the results show that green label credibility and environmental concern can both affect tourists’ green hotel staying intentions.

Keyword
green label credibilityenvironmental concerngreen hotelTaiwantourist
Author
  • Norman Peng(University of Salford, UK)
  • Annie Chen(Sheffield Hallam University, UK)