KOREASCHOLAR

DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER

Sang Jin Kim, Hakil Moon, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315375
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1743-1745
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumption valuedesign innovation attributeonline game itemlol skinrepurchase intention
Author
  • Sang Jin Kim(Changwon National University, Republic of Korea)
  • Hakil Moon(Eastern Michigan University, USA)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)