KOREASCHOLAR

This study was executed to deduce the factors affecting eco-friendly behaviors and attitudes, to analyse the difference of eco-friendly behaviors and attitudes between countries, and to draw the variables affecting clothing recycling behavior. The sample comprised people from the UK, China, South Korea. The results were as follows. The four factors related to eco-friendly behaviors and the five factors related to eco-friendly attitudes were derived from the results of factor analysis. In the case of eco-friendly behaviors, four eco-friendly behavior factors showed a significant difference all according to gender and country. In the case of eco-friendly attitudes, saving of natural resources for eco-friendly life, recycling for eco-friendly life, and individual preference for eco-friendly life showed a significant according to gender, also recycling for eco-friendly life, individual preference for eco-friendly life, social awareness for eco-friendly life, and company’s awareness for eco-friendly life showed a significant difference according to country. All of the variables related to clothing recycling behaviors showed the significant difference according to gender and countries. It was verified that the stronger the behaviors or attitudes for waste recycling and environmental protection, individual preference for eco-friendly life, saving of natural resources, buying eco-friendly products, and separate collection for recycling, the more positive the action to clothing recycling. The results of this study will be helpful to establish a marketing strategy for each country and to deduce a plan to attract clothing recycling form people.

I. Introduction
 Ⅱ. Theoretical background
  1. Eco-friendly behaviors and attitudes
  2. Clothing recycling behaviors
 Ⅲ. Research Methods
  1. Research problem
  2. Data collection and analysis
 Ⅳ. Result and Discussion
  1. Factor analysis related to eco-friendly behaviors
  2. The difference of eco-friendly behaviors according to gender and countries
  3. Factor analysis for eco-friendly attitudes
  4. The difference of eco-friendly attitudes according to gender and countries
  5. The difference of recycling the clothing and of buying preference for clothing recycling according  to gender and countries
  6. The variables affecting the behaviors of clothing recycling
 Ⅴ. Conclusion
 References

• 박영희(경남대학교 패션의류학과) | Younghee Park Corresponding author