This study aimed to evaluate the growth of Ilex cornuta Lindl. & Paxton, Cotoneaster dammeri, Ardisia pusilla ‘Variegata’, and Ilex aquifolium ‘Silver Queen’ when sphagnum moss was used for purpose of export and the pottery plants were submitted to different watering and quick versus slow release fertilizer. The growth of I. aquifolium 'Silver Queen' watered 50 mL every 3 days was the highest with 16.0 cm in plant height, 79.3 in leaf number, 178.2 cm2 in leaf area, and 18.5 g in fresh weight. C. dammeri also grew best when watered every 3 days. However, the survival rate was 100% for I. aquifolium 'Silver Queen' watered at 12-day intervals and C. dammeri watered at 6-day intervals or more. With quick release fertilizer of 1,000 – 2,000 mg·L-1 applied at 1- to 4-week intervals, I. aquifolium 'Silver Queen' and C. dammeri, plant height, number of leaf, leaf area, and fresh weight increased as fertilizing intervals were shorter. During the short quick release fertilizing at 4-week intervals, the survival rate remained 100%. With slow release fertilizer of 0.5 mg, 1 mg, or 2 mg applied at intervals of 6, 12, and 18 weeks, I. cornuta Lindl. & Paxton and A. pusilla ‘Variegata’ plant height, number of leaf, leaf area, and fresh weight increased with increase of fertilizer amounts and shorter intervals of fertilizing. However, concentration of fertilizer had no effect on plant growth. During the short slow release fertilizing at 18-week intervals, the survival rate remained 100%. Therefore, to improve the quality of small woody plants in the pottery aimed for export, it is preferable to water at intervals of 3 days after acclimation, and use either quick release fertilizer at 3-week intervals or slow release fertilizer at 12-week intervals.