KOREASCHOLAR

ASSESSING THE EFFECTS OF SOCIAL PLATFORM IN FASHION MANAGEMENT

Jooah Ahn, Yumi Kim, Juran Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325208
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.67
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study focuses on the value of fashion social platform and investigates the relationships between knowledge sharing and customer value. The study examines the effects of social network attributes on knowledge sharing in social platforms and the effects of knowledge sharing on customer value in social platforms. In the context of a fashion social platform, this study clarifies the concept of customer value, the role of knowledge sharing, and the relationships between knowledge sharing and customer value. The study builds a theoretical model regarding fashion social platforms and customer value that offers implications for fashion management practitioners.

Keyword
social platformfashionfashion managementcustomer value
Author
  • Juran Kim(Jeonju University, Republic of Korea)
  • Yumi Kim(Chosun University, Republic of Korea)
  • Jooah Ahn(Dongshin University, Republic of Korea)