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BACK IN TIME TO MOVE FORWARD: AN EMPIRICAL STUDY ON LUXURY FASHION VINTAGE DRIVERS

Camilla Keim, Ralf Wagner
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325242
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.138
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Starting from the analysis of possible antecedents, the study aims at investigating the luxury fashion vintage purchasing drivers. Luxury fashion vintage market is a specific sub-segment of the vintage sector which is currently the protagonist of an overwhelming trend which is still unexplored and neglected by recent academic research.

Keyword
luxuryfashionvintagesub-segmenttrend
Author
  • Camilla Keim(European Master in Business Studies, Italy)
  • Ralf Wagner(University of Kassel, Germany)