KOREASCHOLAR

THE USE OF POWER IN SELF AND COLLECTIVE INTERESTS OF RETAILERS AND SMALL APPAREL SUPPLIERS’ RELATIONSHIPS.

Cagri Talay, Lynn Oxborrow, Clare Brindley
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325249
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.127
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research investigates the power use in self and collective interests of retailers and small apparel suppliers’ relationships. Our findings highlighted that power use of fast fashion retailers in self-interest and collective interest related goals are evident mainly in the areas of capability development, production processes and innovation in asymmetric relationships with Turkish apparel suppliers.

Keyword
fast fashioncollective interestretailersmall apparel supplierself-interest
Author
  • Cagri Talay(Nottingham Trent University, UK)
  • Lynn Oxborrow(Nottingham Trent University, UK)
  • Clare Brindley(University of Derby, UK)