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CONCEPTUALISING BEAUTY IN CONSUMER RESEARCH: A FRAMEWORK AND RESEARCH AGENDA

Marina Leban, Benjamin Voyer
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325855
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
pp.313-320
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper develops a conceptual framework merging evolutionary, cognitive and cultural dimensions on beauty. It proposes a research agenda for all three dimensions calling researchers to better understand the concept of beauty, as well as to take it into account and develop it in the field of consumer research.

Keyword
beautyconsumer researchculturecognitive processevolutionary theory
Author
  • Marina Leban(ESCP Europe, France)
  • Benjamin Voyer(ESCP Europe, UK)