KOREASCHOLAR

IDENTIFYING AESTHETIC PREFERENCES FOR BEAUTY TYPES IN WOMEN’S APPEARANCE AMONG EAST ASIAN CULTURES

Sunwoo Kim, Yuri Lee, Seunghoo Lim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325858
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
pp.302-307
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study investigated aesthetic preferences for beauty types in women’s appearance among the East Asian cultures of Korea, China, and Japan through two-mode semantic network analysis with a cross-cultural viewpoint. Based on the results, this study proposed practical implications for appearance management industries and global consumer goods companies.

Keyword
ChinaKoreaJapanbeautywomen’s appearance
Author
  • Seunghoo Lim(International University of Japan, Japan)
  • Yuri Lee(Seoul National University, Republic of Korea)
  • Sunwoo Kim(Seoul National University, Republic of Korea)