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MEN’S BODY SATISFACTION AND THEIR ATTITUDES TOWARD TRENDY CLOTHING: THE MEDIATOR ROLE OF FASHION INVOLVEMENT

Jihyun Sung, Ruoh-Nan Yan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325917
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
pp.451-455
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study investigated the relationship between body satisfaction and attitudes toward trendy clothing among men in Generation Y with fashion involvement being a mediator in that relationship. Findings suggested a negative relationship between body satisfaction and attitudes toward trendy clothing and a mediator role of fashion involvement.

Keyword
trendy clothingbodysatisfactionfashionman
Author
  • Ruoh-Nan Yan(Colorado State University, USA)
  • Jihyun Sung(Colorado State University, USA)