CONTRIBUTIONS OF OVERSEAS R&D SUBSIDIARIES TO HEADQUARTER INNOVATION PERFORMANCE: THE MODERATING ROLE OF THE EXTERNAL EMBEDDEDNESS AND ABSORPTIVE CAPACITY
2017 Global Fashion Management Conference at Vienna
(2017.07)
p.434
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
Overseas R&D subsidiaries contribute to the cross -border knowledge sourcing of MNC headquarter by providing tacit and context specific knowledge and reducing the searching cost of the headquarter