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HOW TO INCREASE THE EFFECTIVENESS OF ENVIRONMENTAL CLAIM TYPES FOR FASHION BRAND’S ONLINE VIDEO ADVERTISING

Teona Gogichaishvili, Eunju Ko, Hyun Min Kong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325937
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
pp.391-392
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Environmental claimsFast fashionLuxuryOnline video advertisingYoutube
Author
  • Teona Gogichaishvili(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)
  • Hyun Min Kong(Yonsei University, Republic of Korea)