THE BACKGROUND MUSIC AT ART GALLERIES EXPERIENCE IN LISBON
Sandra Maria Correia Loureiro, Filipa Lima
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/325952
Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna
(2017.07)
pp.531-535
pp.531-535
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
This study was conducted in real art galleries in Lisbon to explore whether the experience lived at an art gallery with or without music background may positively influence behavioral intentions directly or through the positive emotions and the memory created. A total of two hundred and eighteen questionnaire were collected from the seven art gallery. Findings reveal that the intentions to recommend and encourage others to visit the art gallery is a function of pleasant arousal and memories. In this study we also show the influence of background music in helping encoding the information provided by stimuli, which induce visitors to incentive others to visit the art gallery.
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