KOREASCHOLAR

SUSTAINABLE MARKETING ACTIVITIES IN TRADITIONAL MARKETS:A fsQCA APPROACH

Jaesuk Jung, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/325966
Download
Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.487
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
traditional marketfsQCAsustainable marketing activityB2BB2C
Author
  • Eunju Ko(Yonsei University, Republic of Korea) Corresponding author
  • Jaesuk Jung(Yonsei University, Republic of Korea)