KOREASCHOLAR

THE INFLUENCE OF FASHION MARKET ATTRIBUTES ON CUSTOMER EQUITY: FOCUSED ON DONGDAEMUN FASHION MARKET

Haemin Seok, Eunju Ko, Jaesuk Jung

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/325968

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Global Fashion Management Conference

2017 Global Fashion Management Conference at Vienna (2017.07)
pp.483-484

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

marketing attributes value equity brand equity relationship equity CLV revisit intention

Author

Haemin Seok(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea) Corresponding author
Jaesuk Jung(Yonsei University, Republic of Korea)