KOREASCHOLAR

WHAT FASHION CAN LEARN FROM SILICON VALLEY

Roland T. Rust
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/326157
Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.545
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Fast fashion is a hot trend, facilitated by advances in technology. But how fast should fashion be? Surprisingly, some answers may come from Silicon Valley, one of the geekiest and least fashion-conscious places on earth. This talk explains why changing technological epochs and changing fashion trends are more similar than one might think, and explores, using agent-based models, the conditions under which fashion should be fast, and when it should be slow.

Author
  • Roland T. Rust(University of Maryland, USA)