KOREASCHOLAR

As a plan for establishing Korea's cultural identity and its competitive edge in the world market and for enhancing Korea’s cultural status, creative and unique high value-added cultural products need to be developed utilizing our inherent cultural assets. Accordingly, this study focused on the development of the design of fashion cultural products that utilize the convergence of Hangeul our peculiar font style and Korea's cultural heritage, which is registered as part of UNESCO’s World Heritage. A design method was devised that converges archetypal images of cultural property with the unique Hangeul font in a way that targets Korea's symbolic architectures. The symbolic architecture includes Korea’s world-heritage pagoda architecture, such as Seokgatap pagoda and Dabotap pagoda at Bulguksa temple. It also included the architecture of royal palace, such as Injeongjeon hall at Changdeokgung palace. Finally, it also included the architecture of the fortress wall, such as Paldalmun gate in Hwaseong fortress. Thus, by developing cultural assets made from a convergence between architecture and the Hangeul font as a consumer-product image that has universality, the possibility of cultural products was pursued by applying color planning after an analysis that involved extracting the compositional colors of the flags of the world. This research and approach will lead to opportunities for further progress for Korea's cultural products in the global market as a results of additional recognition for their value, excellence, and universal appeal.

Abstract
 I. Introduction
 Ⅱ. Theoretical Background
  1.Hangeul and design
  2. Korea's world-heritage architecture
 Ⅲ. The Plan and Development in Design of Fashion Cultural Product
  1. Development in typeface
  2. Development in motif design
  3. Color planning
 Ⅳ. The Design Development and the Product Manufacturing in Fashion Cultural Products
  1. Development in design
  2. Real cultural products
 Ⅴ. Conclusion
 References

• 송재민(충북대학교 패션디자인정보학과, Dept. of Fashion Design Information, Chungbuk National University, Korea) | Jaemin Song
• 김지영(충북대학교 패션디자인정보학과, Dept. of Fashion Design Information, Chungbuk National University, Korea) | Jiyoung Kim
• 최종명(충북대학교 패션디자인정보학과, Dept. of Fashion Design Information, Chungbuk National University, Korea) | Jongmyoung Choi Corresponding author