A LONGITUDINAL STUDY OF TURKISH MARKETING ACADEMIA: WHAT HAS CHANGED, WHAT HAS NOT IN A DECADE?

B. Zafer Erdogan, Semra Dogan, M.Sami Islek

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/350643

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Global Marketing Conference

2018 Global Marketing Conference at Tokyo (2018.07)
pp.36-49

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

This paper presents the findings of a survey of Turkish marketing academics undertaken between 2007 and 2016. As a follow up, replicating Erdoğan and Uzkurt’s study (2007), this study aims to accommodate the existing studies approaching the status and problems of marketing academics and add a longitudinal dimension in 2016.

Keyword

marketing marketing academia marketing education longitudinal study

Table Content

ABSTRACT
INTRODUCTION
TURKISH MARKETING ACADEMY: BACKGROUND
METHOD
  Sample demographics
  Marketing Academics’ Educational Background
  Marketing Associations’ Membership
  Academic Activities
  Publishing Performance
  Income Sources
  Research Funds
  Field Interests of Marketing Academics
  Urgent Issues Identified by Marketing Academics
CONCLUSION
REFERENCES
TABLES AND FIGURES

Author

B. Zafer Erdogan(Anadolu University, Turkey)
Semra Dogan(Dumlupınar University, Turkey)
M.Sami Islek(Osmangazi University, Turkey)

KOREASCHOLAR

A LONGITUDINAL STUDY OF TURKISH MARKETING ACADEMIA: WHAT HAS CHANGED, WHAT HAS NOT IN A DECADE?