TECHNOLOGY-DRIVEN FLIPPED LEARNING IN MARKETING COURSES
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Recently, flipped learning has become prevalent as a new education model in higher education. Flipped learning (FL) refers to switching and restructuring classwork and homework content, i.e., instructional multimedia concepts at home and enrichment and reinforcement in class. Flipped or inverted classes focus on activities and participation during the class time of students, who should previously watch the video materials. However, FL is different from just watching videos before classes. Video clips are not supplementary class material or even all the lectures. FL is an innovative way to change passive learners to active learners as they lead the classes and utilize teachers for guidance. The purpose of the study is to investigate how technology-driven FL works for marketing courses at the college level. In class, students are supposed to do projects as a member of a group and they also lead the class with what they have learned from video clips they watched before coming to class. FL offers student centered learning, where students can control the learning pace and can get benefits from peer learning in marketing courses.