KOREASCHOLAR

Export Market Orientation (EMO)- one of the most important strategic orientations of exporting firms- has received much attention in the last two decades within organization and academia alike. EMO has become an emerging issue that benefits the integration of market orientation, internationalization, and export performance literature into coherence. After the introduction of this concept in international business (IB) literature, we observed a surge of research focusing on EMO incorporating scale development for measurement as well as empirical studies that investigate the antecedents to and consequences of EMO along with moderation and mediation. This review systematically examines EMO research, analyzing 31 articles published in 19 leading journals available between 1999 and 2017. What we can conclude from the review is that EMO research is still in its infancy. We attempted to identify some research gaps and suggest some future avenues of research.

• Anisur R. Faroque(Lappeenranta University of Technology, Finland)
• Yoshi Takahashi(Hiroshima University, Japan)
• Mohammad Osman Gani(Hiroshima University, Japan)
• Olli Kuivalainen(Lappeenranta University of Technology, Finland, University of Manchester, UK)