KOREASCHOLAR

THE IMPACT OF SUPPLY CHAIN INTEGRATION ON MARKET FLEXIBILITY FOR ELECTRIC VEHICLE DEVELOPMENT IN THAILAND: A STRUCTURAL EQUATION MODEL

Nitipon Tansakul, Suthathip Suanmali, Kunio Shirahada
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/350762
Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.188-193
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The purpose is to identify the impacts of internal and external integrations in an automotive supply chain in Thailand. Data are collected from automotive firms in Thailand and are analyzed using structural equation modeling (SEM). The result indicates that both internal and external integrations are significant factors affecting market flexibility.

Table Content
ABSTRACT
 INTRODUCTION
 LITERATURE REVIEW AND FRAMEWORK DEVELOPMENT
 METHODOLOGY
  Structural equation modeling (SEM)
 RESULTS
 CONCLUSION
 REFERENCES
 TABLE AND FIGURE
Author
  • Nitipon Tansakul(Thammasat University, Thailand, Japan Advanced Institute of Science and Technology, Japan)
  • Suthathip Suanmali(Thammasat University, Thailand)
  • Kunio Shirahada(Japan Advanced Institute of Science and Technology, Japan)