AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/350796

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Global Marketing Conference

2018 Global Marketing Conference at Tokyo (2018.07)
pp.244-249

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

The dual processes of cognition and affect impact consumers’ choice of sharing economy-based experiential tourism. Prior knowledge of sharing economy technologies and favourable attitude toward sharing economy impact consumers’ intention to adopt a peer-to-peer experiential tourist service. Data from 150 respondents and OLS and OLogit analyses supported the hypothesis.

Keyword

sharing economy experiential tourism peer-to-peer decision making attitude

Table Content

ABSTRACT
INTRODUCTION
BACKGROUND LITERATURE
  Sharing Economy
  Experience-based tourism
  Concurring Affect and Cognition Routes to Decision Making
CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPEMENT
METHODOLOGY
  Data Collection and Sample
  Measures
RESULTS
  Data analysis and hypotheses testing
CONCLUSION

Author

K. Aso(Akita International University, USA)
H. Nakagawa(Akita International University, USA)
F. Sussan(Akita International University & University of Phoenix, USA)

KOREASCHOLAR

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM