KOREASCHOLAR

THE EFFECT OF SHOPPING STYLES ON ONLINE SHOPPING BENEFITS AND RISKS

Georgios Papalazaridis, Leonidas Hatzithomas, Thomas Fotiadis, Sofia Anastasiadou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/350864
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Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.341-354
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The authors propose that consumers’ shopping styles influence online perceived benefits and risks in online shopping. An empirical test of the models provide support for the majority of the hypothesized relationships and a better understanding of the effects of consumers’ shopping on perceived benefits and risks in online shopping.

Keyword
shopping stylesbenefits of online shoppingrisks of online shopping
Table Content
ABSTRACT
 INTRODUCTION
 LITERATURE REVIEW
 RESEARCH HYPOTHESES
  Hypothesis 1
  Hypothesis 2
  Hypothesis 3
  Hypothesis 4
  Hypothesis 5
  Hypothesis 6
  Hypothesis 7
 METHODOLOGY
  Procedure and Sample
  Questionnaire Design
  Statistical Tools
  Findings
 CONCLUSIONS
 LIMITATIONS AND SUGGESTIONS FOR FUTURE RESEARCH
 REFERENCES
 Appendix
Author
  • Georgios Papalazaridis(University of Macedonia, Greece)
  • Leonidas Hatzithomas(University of Macedonia, Greece)
  • Thomas Fotiadis(Democritus University of Thrace, Greece)
  • Sofia Anastasiadou(University of Western Macedonia, Greece)