KOREASCHOLAR

HYBRID NATURE OF CONSUMERS IN THE COMMODITY FOOD MARKET AS REVEALED BY DIFFERENCES IN DESIRED CHARACTERISTICS DEPENDENT UPON FOOD CHOICE

Erina Yoshida, Yasushi Kyutoku, Miho Aizawa, Yuko Minami, Ippeita Dan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/350920
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Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.471-475
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We examined whether hybrid consumers exist in the commodity food market by comparing food products in general, fresh pork and precooked pork patties using an online questionnaire (N=200). The same consumers changed their selection criteria depending on the type of commodity food product they were considering, reflecting hybrid consumer attitudes.

Keyword
eating behaviorfood selectionhybrid consumerconsumer behavior
Table Content
ABSTRACT
 Introduction
 Methods
  Participants, Procedure, and Questionnaires
 Data analyses
 Results
 Discussion
 References
Author
  • Erina Yoshida(Chuo University, Japan)
  • Yasushi Kyutoku(Chuo University, Japan)
  • Miho Aizawa(Chuo University, Japan)
  • Yuko Minami(Nichirei Ltd., Japan)
  • Ippeita Dan(Chuo University, Japan)