KOREASCHOLAR

EXAMINING THE 4RS OF EMPLOYEE GREEN BEHAVIOR

Cristina Ciocirlan, Diana Gregory-Smith, Danae Manika, Victoria. K. Wells
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351218
Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
p.689
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study of environmental behavior is widespread in the literature. However, while substantial consideration has been given to home environmental behaviors and sustainable consumption, far less research has focused on workplace environmental behaviors. The values-beliefs-norms (VBN) model is a framework that has been utilized to examine environmental behavior but the model has rarely been applied to a workplace setting. This paper examines the “4Rs” (reducing use, reusing, repurposing, and recycling) of workplace environmental conserving behaviors, based on Ones and Dilchert’s (2013) taxonomy, along with all elements of the VBN framework. This research identifies relationships between these variables via a quantitative methodology. In doing so, this study presents a new and important application of the VBN framework to employee pro-environmental behavior and suggests potential directions for using related interventions and communications to improve environmental behavior in organizations.

Author
  • Cristina Ciocirlan(Elizabethtown College, USA)
  • Diana Gregory-Smith(University of Birmingham, UK)
  • Danae Manika(Newcastle University, UK)
  • Victoria. K. Wells(University of York, UK)