KOREASCHOLAR

EFFECT OF DIMENSIONS OF TEAM ATTACHMENT ON RUNNING GROUP IN SPORT EXERCISE

Ning (Chris) Chen, Jifang Dou, Xueli Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351232
Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
p.709
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Over the past decade, the field of sport exercise in China gets increasingly popular,
resulting in a nationwide exercise fashion (Schulenkorf, Sherry, & Rowe, 2016; Yu, Li,
Liu, & Su, 2015). With this new emerging shift, this study tested the proposed structural
model, and specifically tested the mediating effects of dimensions of sport team
attachment between runners’ team satisfaction and their runner team building behaviors
(Morhart, Herzog, & Tomczak, 2009). With a sample size of 301, three dimensions of
team attachment, team identity, social bonding, and team expectation were found to be
significant influencing runners’ in-role team building behavior and participation in the
development of this runner team. Other important findings and implications were further
discussed.

Author
  • Ning (Chris) Chen(University of Canterbury, New Zealand)
  • Jifang Dou(Tsinghua University, China)
  • Xueli Wang(Tsinghua University, China)