KOREASCHOLAR

For better understanding user behavior, especially exploring what factors would motivate user engagement in sharing economy and whether there are some differences between people behaviors in sharing economy and conventional economy, this research developed a conceptual framework of user engagement (UE) in sharing economy on the basis of customer engagement and related literature and tested it through empirical analysis.

ABSTRACT
 Introduction
 Literature/conceptual background
 Customer engagement
 Conceptual framework of user engagement
 Satisfaction and positive emotion: antecedents of user engagement
 Convenience
 Trust
 Economic benefits
 Attitude on sharing economy
 Methology
 Validity and reliability
 Results
 Discussion
 References
 TABLES AND FIGURES

• Hongtao Yang(Harbin Engineering University, China)
• Jinghan Chen(Harbin Engineering University, China)
• Chengli Hu(Harbin Engineering University, China)