KOREASCHOLAR

THE SEAT OF THE SOULAND THE SOUL OF THE SEAT: VALUING THE ART OF THE TRADITIONAL UPHOLSTERER

Tracy Cassidy
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351344
Download
Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.749-759
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The research study explores the concept of storytelling as a method to facilitate the communication of the art of the traditional upholsterer to add value to professionally restored chairs and sofas within the context of design and sustainable practice.

Keyword
seatsoulandtraditional upholsterervaluesustainability
Table Content
ABSTRACT
 Introduction
 The historical context
 The marketplace
 A reflection on practice
 Traditional materials and techniques
 Craftsmanship, design and sustainability
 Storytelling
Author
  • Tracy Cassidy(University of Huddersfield, UK)