KOREASCHOLAR

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351358
Download
Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.897-902
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We aim to determine the level of Image Interactivity Technology which can create an optimal engagement on the online consumer’s experience while surfing on hotel websites. Our model includes three personal traits as moderating variables and will be tested through a mixed approach (i.e. experiment, interview and questionnaire).

Keyword
image interactivity technologyonline experiencestate of flowpersonal traits
Table Content
ABSTRACT
 Introduction
 Theoretical background
 State of flow
 Research hypothesis
 Informative value – state of flow
 Moderating variables
 Methodology
 Academic and managerial implications
 References
Author
  • Mirna M. Bassily(University of Angers, France)