KOREASCHOLAR

THE INFLUENCE OF ONLINE TRAVEL COMMUNITIES ON TOURISM DESTINATIONS CHOICE

Ekaterina V. Buzulukova, Marina Y. Sheresheva, Svetlana M. Berezka, Ilia S. Andreev
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351596
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Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.967-980
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research was conducted with the aim to reveal the influence of online travel communities on tourism destinations choice, with the focus on the Russian tourism market. The preliminary results indicated that social media has significant influence on consumer behaviour and decision-making process of Russian travellers. Still, there is additional activity of Russian tourist market actors is needed to more fully use the opportunities of online travel communities.

Keyword
tourism destinationonline travel communitiessocial mediastructural equation modellingRussia
Table Content
ABSTRACT
 Introduction
 Theoretical background
 Online travel communities
 Consumer behaviour, trust and user satisfaction in tourism
 Methodology
 Relults and analysis
 Measurement model
 Structural model
 Conclusion
 References
 TABLES AND FIGURES
Author
  • Ekaterina V. Buzulukova(National Research University Higher School of Economics, Russia)
  • Marina Y. Sheresheva(Lomonosov Moscow State University, Russia)
  • Svetlana M. Berezka(Lomonosov Moscow State University, Russia)
  • Ilia S. Andreev(National Research University Higher School of Economics, Russia)