KOREASCHOLAR

Introduction and Rationale
Research interest in the global and strategic marketing field has been stimulated significantly over the past two decades by the increasing globalization of economic systems and accelerating pace of competition worldwide. The establishment and development of global business operations involves international marketing strategy decisions that can bring substantial economic benefits for both national economies and individual companies. A large number of conceptual propositions and empirical works have examined how firms can derive sustainable competitive advantage from their global and strategic marketing activities and cross-border collaborations. The Special Session aims to uncover and debate on some important empirical, methodological, and theoretical research challenges within the broad domain of global marketing and strategy. Further, it sets to highlight emerging trends and concepts in the field to critically evaluate their potential impact on existing theory development and management practice. Emphasis will be placed on comparing contributions from leading international scholars to stimulate research synergy and collaboration. Specifically, the Special Session will provide a strong base for establishing, maintaining, and developing a dialogue among marketing academics who have interests in the global marketing and strategy phenomena. All panel members specialize in the topic and have published extensively in well-recognized academic journals. All contributors hold a highly international profile and are affiliated to different research institutions. The proposed topic cover important and timely issues in global and strategic marketing which are outlined below.

• Dr. Giuseppe Musarra(Research Fellow, Leeds University Business School, UK)
• Dr. Vita Kadile(Research Fellow, Leeds University Business School, UK)