KOREASCHOLAR

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351728
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Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.1286-1292
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Public transportation companies often classify customers into only two classes, i.e. first and second class. This segmentation largely ignores travelers’ needs and may leave heterogeneity within classes. Using a discrete choice experiment, this work investigates if the introduction of dedicated sections based on travelers’ characteristics can provide them additional value.

Keyword
public transportationsegmentationheterogeneityhybrid choiceSwiss
Table Content
ABSTRACT
 Introduction
 Methodology
  Survey Design
  Choice Design
  Out-group derogation
  Model Specification
 Results
 Conclusions
 References
 APPENDIX
Author
  • Salvatore Maione(Università della Svizzera italiana, Switzerland)
  • Lisa Maria Schiestel(University of Lucerne, Switzerland)
  • Reto Hofstetter(University of Lucerne, Switzerland)