AN EMPIRICAL RESEARCH ON CROSS-BORDER PARTNERSHIPS - JAPANESE COMPANIES DOING BUSINESS WITH OVERSEAS PARTNERS -

Masahiro Ito, Lin Huang, PhD

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/351789

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Global Marketing Conference

2018 Global Marketing Conference at Tokyo (2018.07)
pp.1318-1329

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

This paper examines the mechanisms and the determinants of cross-border partnerships formed by Japanese companies and their foreign partners. The result of the analysis suggested that four key variables, equality, fit, trust and commitment, empirically influence the outcomes of the partnerships. The research sheds additional light on the mechanism and the determinants for materializing successful cross-border partnerships.

Keyword

partnership equality fit trust commitment outcome

Table Content

ABSTRACT
INTRODUCTION
THEORITICAL BACKGROUND
  Uppsala Internationalization Model
  Outcomes of Partnership
HYPOTHESES
  The Impact of Equality
  The Impact of Fit
  The Impact of Trust
  The Impact of Commitment
  The Impact of Satisfaction, Performance and Growth
RESEARCH METHODOLOGY
  Population
  Measures and Analysis
RESULTS
  Measurement Model Assessment
  Structural Model Assessment
  The Impact of Exogenous Construct
  The Impact of the Endogenous Constructs
  The Impact between Constructs of Outcome
CONCLUSION
REFERENCES
FIGURES AND TABLES

Author

Lin Huang, PhD(Kobe University, Japan)
Masahiro Ito(Kobe University, Japan)

KOREASCHOLAR

AN EMPIRICAL RESEARCH ON CROSS-BORDER PARTNERSHIPS - JAPANESE COMPANIES DOING BUSINESS WITH OVERSEAS PARTNERS -