KOREASCHOLAR

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/351793
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Global Marketing Conference
2018 Global Marketing Conference at Tokyo (2018.07)
pp.1337-1342
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Green crowdfunding – fundraising for green initiatives – has become a growing source of alternative finance for sustainable entrepreneurs. The current paper explores the business model of green crowdfunding from three perspectives, i.e. funders, founders and platform. We pay special attention to how green crowdfunding extends consumers‘ involvement in sustainable economy.

Keyword
green crowdfundingsustainable economyconsumer involvementbusiness model
Author
  • Natalia Maehle(Western Norway University of Applied Sciences, Norway)
  • Ingeborg A. Kleppe(Norwegian School of Economics, Norway)
  • Natalia Drozdova(Norwegian School of Economics, Norway)