KOREASCHOLAR

Government policy supporting the fashion industry in Korea has focused on the future development of rising fashion designer’s brands, and as a part of this support, several Fashion Creative Studios are presently operated. The purpose of this study is to identify the meaning of these facilities and suggest development strategies for their effective utilization. This paper presents a conceptual understanding based on a literature review, and deduces the direction of Fashion Creative Studios through an exploratory analysis of various case studies and in-depth interviews with five designers, who have graduated from the Seoul Fashion Creative Studio. The results are as follows. Firstly, fashion educational institutions have to provide sufficient information about the Fashion Creative Studios to students. They can also consider adding short-term residencies to the curriculum in which students prepare collections or portfolios for the studios. Secondly, Fashion Creative Studios are required to intensify business and marketing programs to increase real-world support. It would be helpful to provide 1:1 management programs with several segmented stages for the design brands, or connect them to investors who could provide financial support and business expansion. Thirdly, Fashion Creative Studios need to find a way to strengthen textile differentiation and craft characteristics to increase designer brand competitiveness. Broadening participation with textile designers, connecting with experts and ateliers, and promoting collaboration with artists and artisans in the Arts Creative Studios can be further examined to this end.

Abstract
 I. Introduction
 Ⅱ. Background
  1. Concept and current situation of the Creative Studio
  2. Concept and current situation of the Fashion Creative Studio
 Ⅲ. Methods
 Ⅳ. Results and Discussion
  1. Active support of fashion educational institutions
  2. Intensifying the practical business and marketingprogram
  3. Strengthen the textile differentiation and craft characteristic
 Ⅴ. Conclusion
 References

• Hee young Kim(Dept. of Textiles, Merchandising and Fashion Design, Seoul National University, Korea) | 김희영
• Jisoo Ha(Dept. of Textiles, Merchandising and Fashion Design, Seoul National University, Korea) | 하지수 Corresponding author