KOREASCHOLAR

Religion provides one of the most enduring and central value systems for consumers that guides behavior in the marketplace. Prior research is only beginning to explore the role of religion in consumption, especially in how religion influences sustainable consumption. The research herein examines the relationship among religion and sustainable consumption through twenty qualitative interviews of Western religious individuals (Christians, Muslims, Jews, Sikhs; n = 10) and Eastern religious individuals (Hindus, Buddhists, Spirit-Based Faith; n = 10). Findings are discussed in light of sustainability and international marketing outcomes.

• Elizabeth A. Minton(University of Wyoming)