KOREASCHOLAR

Today's environment of enterprise is changing. They have to face customer' demands with the right product, the right service and supply them at the right time. And also cut down logistics and inventory cost and bring up the profit as much as they can. This means the change of putting enterprise first in importance to putting customer first importance. therefore to correspond to customer's demand, shorting lead time is becoming a essential condition. The answer to this changes of environment is supply chain management. In this paper, It consolidates the necessity on a LTV(Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV(Life Time Value) rule that can improve the customer value.

abstract
 1. 연구 목적
 2. LTV의 필요성
 3. CV를 이용한 고객가지 결정 방법
  3.1 CV(Customer Value) 가중치 계산
 4. CV를 이용한 고객가치 적용 예
  4.1 CV 가중치 계산
  4.2 CV 가중치 적용
 참고문헌

• 양광모
• 박재현
• 강경식