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경기 도자기산업 안전 및 브랜드 인증제도 수행에 관한 연구 A Study on Ceramics Brand Certification Achievement of Kyeonggi

김창식, 양광모, 전형정, 강경식
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대한안전경영과학회 학술대회
2004년도 대한안전경영과학회 춘계학술대회 (2004.05)
pp.169-172
대한안전경영과학회 (Korea Safety Management & Science)
초록

Is entering in age that brand becomes consumer's goods purchase standard as income level is improved, dying injunction brand is trend that governing power in the world market is expanded as international economy does single market. Therefore, do to support market public information and marketing because do it so that may improve product level because introduces and operate system brand of our ceramics by ceramics market possession of advanced nation such as the United States of America, Japan, Britain and utilizes cooperation brand of medium and small enterprises product eternal generation and improves ceramics market competitive power in inside and outside of the country.

키워드
목차
Abstract
 1. 서론
 2. 국내 도자기 수출입 현황
 3. 경기도자기 통합브랜드 운영 및 관리방안 설계
 4. 경기도지사인증 농특산물 통합브랜드 심의위원회 운영제도
 5. 결론
저자
  • 김창식
  • 양광모
  • 전형정
  • 강경식