가중치 변화에 따른 LTV(Lifetime Value) 시뮬레이션 분석에 관한 연구 A Study of Simulation Analyze on Lifetime Value(LTV) According to Weight
- 언어KOR
- URLhttp://db.koreascholar.com/Article/Detail/368578
pp.291-294
Last 2003, the CRM mayor was not lively glaringly. At beginning of the year, it may be said that gained result fewer than half of that is forecasted. Enterprises are seen that there are a lot of occasions that did not carry CRM project that planned very first time in practice or put off investment program until 2004 altogether. This can see that it is thing which CRM's accuracy of data analysis process drops up to now and investment of enterprises is unprepared. In this paper, It consolidates the necessity on a LTV (Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV rule that can improve the customer value. And then, Scheduling plays an important role in shop floor planning. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem.
1. 서론
2. LTV의 가중치 적용
3. LTV를 적용한 일정계획의 분석